The business model changes the SEO model
Agency sites usually need strong city and roster architecture. Independent sites depend more heavily on professional-name search, owned brand visibility and genuine tour intent. Treating both with the same keyword map creates cannibalization.
Agency priorities
- City and service hubs.
- Profile templates that support rather than compete with hubs.
- Roster lifecycle and internal linking.
- Technical controls for duplicated bios and inactive profiles.
Independent priorities
- Working-name visibility.
- Owned domain and consistent brand identity.
- Genuine city/tour content.
- Coordination with trusted directory profiles.
Start with agency SEO or independent SEO depending on the business model.